More on The State of Search 2025: SEO vs AEO (GEO or LLMSEO)
TL;DR: The Fall of Google’s Dominance For the first time since 2015, Google’s search engine market share has dipped below 90%, according to recent data…
The Seshes Log
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Top 5 LLM Visibility Tools in 2025
The AI search era is here — and it’s not waiting for anyone to catch up. As ChatGPT, Gemini, Claude, and Perplexity reshape how people…
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The State of Search Visibility 2025 – How LLMs Are Reshaping Brand Discovery
What We Learned About Brand Visibility from Testing Vans in 7 Major AI Models In the age of large language models (LLMs), Google is no…
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The 2025 Definitive Guide to LLM SEO
What Every Brand Owner and Agency Must Do to Win AI Search In 2025, Google isn’t the only gatekeeper of discovery anymore. Large Language Models…
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Glossary of Seshes Scores
How we quantify AI visibility, sentiment, and SEO performance—one Sesh at a time.Shareable for clients, partners, and product walkthroughs. Weighted Visibility Score How prominently your…
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The Shift Is Quiet, but It’s Real: AI Is Changing How People Discover Brands
Not long ago, search meant one thing: Google. Optimizing for visibility was about rankings, blue links, and metadata. But something subtle is happening. More users—especially…
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Vans vs the AI Rankings: How LLMs See Skate Culture in 2025
The skateboard shoes Vans might be iconic. but does AI know that? We recently ran a Comp Sesh using the Seshes.ai LLM Brand Tracker, analyzing…
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Top 5 Metrics for Measuring AI-Era Brand Awareness
As generative AI becomes a primary gateway for information, the traditional marketing funnel is being redefined. It’s no longer just about clicks and impressions—it’s about…
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How Brand Seshes Are Essential for Competitive Seshes
In the LLM-driven world of modern marketing, your brand doesn’t just compete in search rankings—it competes in AI-generated answers. Competitive Seshes (Comp Seshes) reveal how…
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The New Competitive Landscape: How Generative AI Shapes Brand Awareness
The New Competitive Landscape: How Generative AI Shapes Brand Awareness The rules of brand competition are changing fast. It’s no longer just about who wins…
