From Prompt to Report: How Brand Seshes Reveal Competitive Gaps

In the evolving world of generative AI, your brand’s presence isn’t just about ad budgets or search rankings—it’s about how well your story is told across LLMs. Brand Seshes, a core feature of the LLM Brand Tracker, unlock this view by tracing your brand’s narrative from the initial prompt all the way to a structured, data-rich report.

What Is a Brand Sesh?

A Brand Sesh is a simulated LLM interaction that mimics real-world user queries. Think of it like user testing—but instead of people, it’s AI systems responding to questions like “best phone service for robocall blocking” or “who are the top competitors in virtual voicemail?”

Each prompt is sent to multiple LLMs (e.g., GPT-4, Claude, Gemini, Perplexity), and the responses are parsed and scored based on:

• Mentions: Is your brand mentioned?
• Ranking: Where does your brand appear in the list or narrative?
• Context: What is said about your brand versus others?

What You Learn from a Brand Sesh

Every Brand Sesh produces a report that reveals:

• Visibility Score: How often your brand appears in high-ranking positions.
• Presence Score: Total mentions across all LLMs, even if not top-ranked.
• Competitor Mentions: Which competitors are showing up more often and why.
• LLM Biases: Differences in how each model frames the conversation.

This analysis surfaces the gaps where your brand is underrepresented or outperformed.

Competitive Gaps in Action

Here are common types of gaps uncovered by Brand Seshes:

• Prompt Drift: Your competitor appears more frequently because their brand aligns better with generic prompts.
• Feature Emphasis: LLMs highlight a competitor’s feature you don’t showcase clearly.
• Citation Gap: Their content is cited by LLMs because it has stronger domain authority or SEO.

Closing the Gaps

Once gaps are identified, you can take targeted action:

• Refine product positioning and messaging.
• Improve on-site content aligned with high-impact prompts.
• Use the Agentic SEO Audit tool to optimize your LLM SEO Score.
• Launch new Seshes to test improvements in model response.

Why It Matters

In the AI era, if you’re not included in the model output, you’re not in the conversation. Brand Seshes don’t just track your presence—they uncover blind spots, missed opportunities, and competitor strengths.

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Curious what LLMs are saying about your space? Run a Brand Sesh today and find the gaps before your competitors do.