The End of Page Two: How Google’s Quiet Update Just Changed SEO Forever
Google just pulled off one of its most quietly disruptive moves in years. In September 2025, the company removed the &num=100 search parameter – a…
LLMSEO
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The State of Generative Engine Optimization in 2025
Generative engine optimization (GEO) has emerged as a critical discipline for brands that want to remain discoverable in the age of generative search. Generative engines—large‑language‑model…
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LLM Brand Tracker = How AI Sees Your Brand
Introducing the LLM Brand Tracker by Seshes.ai In a world where people ask ChatGPT before Google, how your brand appears inside large language models isn’t…
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GEO vs. SEO: Why LLM Visibility is the New Battleground
Search isn’t search anymore. When someone asks ChatGPT for the best project management tools, they don’t get ten blue links. They get a recommendation. A…
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More on The State of Search 2025: SEO vs AEO (GEO or LLMSEO)
TL;DR: The Fall of Google’s Dominance For the first time since 2015, Google’s search engine market share has dipped below 90%, according to recent data…
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The Shift Is Quiet, but It’s Real: AI Is Changing How People Discover Brands
Not long ago, search meant one thing: Google. Optimizing for visibility was about rankings, blue links, and metadata. But something subtle is happening. More users—especially…
