The End of Page Two: How Google’s Quiet Update Just Changed SEO Forever
Google just pulled off one of its most quietly disruptive moves in years. In September 2025, the company removed the &num=100 search parameter – a…
GEO
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The State of Generative Engine Optimization in 2025
Generative engine optimization (GEO) has emerged as a critical discipline for brands that want to remain discoverable in the age of generative search. Generative engines—large‑language‑model…
