ChatGPT Agent Is Here. What Does That Mean for SEO?

Last week, OpenAI quietly dropped what might be the most significant AI release since GPT-4: ChatGPT Agent. If you’re in SEO or content strategy, this isn’t just another AI tool – it’s a wake-up call.

What Is ChatGPT Agent, Anyway?

Imagine if ChatGPT could do your research, write your slides, update your CRM, and plan your vacation – all in one run. That’s what ChatGPT Agent does. It fuses two tools OpenAI had previously tested (Operator and Deep Research) into a single system that can plan, research, act, and even pause when it gets stuck.

It can:

• Browse the web for research
• Pull and summarize sources
• Complete forms, schedule meetings, book services
• Even run simple terminal or spreadsheet tasks

In short, it’s ChatGPT with a task manager and a memory. A real assistant, not just a chatbot.

Why SEOs Should Pay Attention

We already knew that AI was becoming the new front door to the internet. What this update reinforces is that ranking in search isn’t enough anymore. If a tool like ChatGPT Agent is recommending apps, brands, and services without even showing a list of links, then brand visibility in these systems becomes just as important as SERPs.

This isn’t hypothetical. As PC Gamer notes, OpenAI’s new agent can execute multi-step workflows – which means brand recommendations are becoming part of automated decision-making chains.

Is this available to everyone? Currently only to ChatGPT Pro, Plus, and Team users for now. Enterprise is coming soon.

Does it replace search? Not yet. But it does reduce the need to search, especially for complex tasks.

What’s different from regular ChatGPT? Agent can take action: book things, edit docs, send emails (with permission). It’s task-first, not just chat-based.

Can brands influence what it says? Only indirectly – and that’s where LLM visibility tools come in.

Enter LLM Brand Tracking

Here’s the real shift: your brand might already be showing up in these agents’ workflows. Or not. But you’d never know unless you test.

That’s where tools like Seshes.ai come in. LLM Brand Tracking lets you see:

• If your brand is mentioned when people run agent-like queries
• How you’re framed (positive, negative, neutral)
• Which competitors are taking your spot
• How LLM responses map to your top SEO content

And with hybrid reporting, you can even cross-reference that with GA4 and GSC data.

Why This Matters

AI agents are starting to act on behalf of users. That means the brand suggestions they surface could be just as influential as a top Google ranking—maybe more, because they’re part of the decision flow.

It also means that if your competitor is showing up and you’re not, you’re invisible.

Final Take

The future of SEO isn’t just about optimizing for search engines. It’s about optimizing for agents.

Tools like ChatGPT Agent are showing us what that world looks like. Tools like Seshes.ai help you stay visible in it.

If you’re not tracking how AI sees your brand yet, now’s the time to start.

Want to see how your brand shows up in ChatGPT Agent and its peers? Run a Brand Sesh now.