The End of Page Two: How Google’s Quiet Update Just Changed SEO Forever
Google just pulled off one of its most quietly disruptive moves in years. In September 2025, the company removed the &num=100 search parameter – a…
The Seshes Log
-
-
Turning Chat into Checkout: How OpenAI’s Instant Checkout is Rewriting E-Commerce
When OpenAI quietly flipped the switch on Instant Checkout inside ChatGPT, it didn’t just add another feature – it redefined what a “conversation” can do….
-
Reddit Citations in ChatGPT Dropped. Should Brands Care?
TL;DR Headlines say Reddit shows up less often in ChatGPT answers than it did a few weeks ago – and the stock sold off. The…
-
Free Seshes AI Visibility Report
The AI Visibility Report is your brand’s snapshot into how large language models (LLMs) see you. Think of it as a mirror into the “AI…
-
The State of Generative Engine Optimization in 2025
Generative engine optimization (GEO) has emerged as a critical discipline for brands that want to remain discoverable in the age of generative search. Generative engines—large‑language‑model…
-
LLM Brand Tracker = How AI Sees Your Brand
Introducing the LLM Brand Tracker by Seshes.ai In a world where people ask ChatGPT before Google, how your brand appears inside large language models isn’t…
-
How Your Brand Shows Up in ChatGPT (and Why It Matters)
If you’re still optimizing just for Google, you’re missing the next frontier of brand visibility: AI-generated answers. ChatGPT, Claude, Gemini, and Perplexity aren’t search engines….
-
The End of SEO As We Know It: Why Brands Need to Pivot to GEO
For over two decades, Google shaped the structure and strategy of the internet. From billion-dollar brands to niche blogs, the formula was clear: optimize for…
-
GEO vs. SEO: Why LLM Visibility is the New Battleground
Search isn’t search anymore. When someone asks ChatGPT for the best project management tools, they don’t get ten blue links. They get a recommendation. A…
-
ChatGPT Agent Is Here. What Does That Mean for SEO?
Last week, OpenAI quietly dropped what might be the most significant AI release since GPT-4: ChatGPT Agent. If you’re in SEO or content strategy, this…
