How Your Brand Shows Up in ChatGPT (and Why It Matters)

If you’re still optimizing just for Google, you’re missing the next frontier of brand visibility: AI-generated answers.

ChatGPT, Claude, Gemini, and Perplexity aren’t search engines. They don’t serve up 10 blue links. They synthesize. They recommend. And the brands they mention — or omit — have real-world consequences.

Welcome to the era of LLM Visibility.

Visibility ≠ Rankings Anymore

When someone asks ChatGPT “What’s the best payroll software for freelancers?”, they’re not just scanning a results page. They’re reading a summary, usually with a handful of brand names. If your brand isn’t one of them, you’re out of the conversation.

LLMs don’t just cite—they rephrase. They hallucinate. They make choices. That means your brand’s discoverability is now shaped by how these models remember and present you.

And unlike traditional SEO, you can’t just audit a SERP. You need a new lens.

What We Built

At Seshes.ai, we created the LLM Brand Tracker — a system designed to track, score, and improve how brands show up across the major language models.

We call each scan a Sesh.

What’s in a Brand Sesh?

We prompt GPT-4, Claude, Gemini, and Perplexity with real-world queries like:

• “Alternatives to QuickBooks for small business”
• “Best skincare brands for sensitive skin”
• “Tools for async remote teams”

Then we analyze the responses by model:

• Is your brand mentioned?
• Where is it ranked or positioned?
• What’s the sentiment — positive, neutral, dismissive?
• Which competitors are stealing the spotlight?
• Are there citations? If so, to whom?

Every answer is parsed, scored, and visualized.

Core Metrics We Track

Visibility Score
→ How often and how prominently your brand appears across responses (rank-weighted)

Presence Score
→ Raw mention frequency — even if you’re not recommended

LLM SEO Score
→ How well your site content aligns with what AI models reference

These aren’t vanity metrics. They’re signals for influence, memory, and positioning in the AI layer of the internet.

The Hybrid Advantage

Seshes doesn’t stop at LLMs. We fuse this AI data with your actual traffic data from GA4 and GSC.

That means you can now answer:

• Are our top landing pages reflected in LLM outputs?
• Are AI associations matching our SEO keywords?
• Where are we showing up in AI, but not yet converting?

We call this a Hybrid Sesh — the bridge between search reality and AI perception.

Why This Matters

AI assistants are becoming the first touchpoint for research and recommendations. They’re embedded in browsers, inboxes, team chats, and mobile interfaces.

If you’re not being mentioned—or worse, if you’re being framed poorly—there’s a visibility gap that no ad spend can fix.

This is the future of brand discoverability. Not just how people find you, but how AI describes you.

Want to See How You Show Up?

Run your first Brand Sesh today at seshes.ai
Because in the age of answers, being invisible is the biggest risk.