What Generative AI Really Thinks About Your Brand
In the age of large language models (LLMs), your brand is no longer just defined by what you publish—it’s shaped by how AI talks about you. Every time a user types a brand-related query into ChatGPT, Claude, Gemini, or Perplexity, the model returns a response influenced by its training data, web sources, and learned associations. But what is it really saying about your brand?
That’s the question the LLM Brand Tracker was built to answer.
The LLM Shift in Brand Perception
When users rely on generative AI for product recommendations, troubleshooting, or competitor comparisons, LLMs essentially act as digital gatekeepers. Their responses can elevate a brand to top-of-mind status—or ignore it completely. This shift introduces a new axis of brand visibility that traditional SEO and marketing tools don’t capture.
Enter the LLM Brand Tracker
The LLM Brand Tracker runs structured prompts across major LLMs (OpenAI, Claude, Gemini, and more) and analyzes the responses for brand mentions, ranking, and context. It generates three core metrics:
- Visibility Score — How often and how highly your brand ranks in model responses.
- Presence Score — How frequently your brand is mentioned, regardless of rank.
- LLM SEO Score — A holistic metric combining technical SEO, content relevance, and AI alignment.
Each LLM session (or “Sesh”) provides a snapshot of your brand’s performance in real-world AI outputs.
What We’ve Found
Across hundreds of tracked prompts, we’ve seen LLMs:
- Recommend different brands based on subtle query phrasing.
- Show biases tied to content recency, domain authority, or citation frequency.
- Surface long-tail competitors that often fly under the radar in traditional SEO.
Sometimes, models mention a brand for its innovation. Other times, they highlight old complaints or deprecated features still lingering in forums. The key insight? Generative AI doesn’t just mirror the web—it filters, prioritizes, and paraphrases it.
Why It Matters for Brand Strategy
LLM responses are the new digital shelf. If you’re not mentioned, you’re not considered. If you’re misrepresented, you’re misunderstood. The LLM Brand Tracker helps brands:
- Audit their AI visibility across models
- Identify high-performing content and prompts
- Compare against competitors
- Optimize for both search engines and generative AI
Ready to Find Out?
Curious how your brand fares across ChatGPT, Claude, and Gemini? Run a Brand Sesh and get the real picture. Discover what AI really thinks about you—and how to influence it.
Try the LLM Brand Tracker today and take control of your AI visibility.
