AEO FOR AGENCIES
Stay Relevant in an Ever-Changing, AI-Driven Digital eCommerce Marketing World.
Evolving from traditional SEO and PPC to AI Awareness Domination made easy
THE SHIFT
From Search Results to AI Answers
Search retrieves. AI answers synthesize
Rankings vs mentions vs positioning
you’re not in the conversation.
Why “page 1” thinking breaks down
Why brand visibility ≠ product visibility
If SEO optimized for retrieval, AEO optimizes for inclusion.
THE BLIND SPOT
Why Traditional SEO Retainers Break in AEO.
Problems with SEO-style retainers
- Deliverables tied to keywords, not outcomes
- Reporting ≠ understanding
- “Nothing changed this month” syndrome
- Clients expecting linear gains in non-linear systems
Reality Check
- LLMs update differently
- Answers shift by model
- Gains show up unevenly
AEO progress is cumulative, not incremental.
What clients think they’re buying vs what they are actually getting.
Client Beliefs
“We want to rank in ChatGPT”
you’re not in the conversation.
“We want to show up more”
“We want AI traffic”
What They Actually Need
Consistent brand inclusion
you’re not in the conversation.
Product-level accuracy
Controlled narratives
How agencies should reframe AEO during sales.
THE SOLUTION
The AEO Delivery Framework
(30 / 60 / 90 Days)
FOR CLIENT ai Visibility.
Month 1 – Baseline & Positioning
Prompt set definition
- Brand vs competitor landscape
- Brand vs product visibility gaps
- Model-level differences
Outcome: Establish reality. Not promises.
Month 2 – Optimization & Structure
Content structure changes
- FAQ expansion
- Entity reinforcement
- Internal linking adjustments
- Prompt calibration per model
Outcome: Teach models who you are and where you belong.
Month 3 – Expansion & Defense
Ai Training changes
- New prompt coverage
- Competitor response tracking
- Product/category expansion
- Narrative consistency checks
- Early trend validation
Outcome: Build momentum and protect gains.
What Agencies Actually Do Each Month
Monthly Actions
What gets reviewed
What gets updated
What gets tested
What gets documented
What this is not
Not “run reports”
Not “wait for rankings”
Not “publish content blindly”
AEO work happens between reports – not inside them.
CONTENT DEVELOPMENT TEAMS
Stop guessing. Start optimizing for AI discoverability.
Seshes makes your content strategy future-facing—with hard data from today’s most powerful models.
How Success Is Measured in AEO
Replace SEO metrics with credible alternatives.
Primary Metrics
Presence
(are you included?)
Visibility
(if so where?)
you’re not in the conversation.
Tone
(how is it framed?)
Source authority
(who is citing you?)
Secondary Metrics
Model variance
you’re not in the conversation.
Competitive displacement
Narrative consistency
Why traffic may lag visibility — and why that’s normal early.
Common Agency Mistakes
(and How to Avoid Them).
Mistakes
- Selling AEO like SEO
- Over-promising timelines
- Treating all models the same
- Ignoring product-level visibility
- Reporting without interpretation
AEO rewards patience, structure, and consistency.